TerraСotta
A warm earthy palette of coffee colours. A picturesque background with complex shapes balanced by a neat information block.
Brief
TerraCotta coffee is imported from Asia and Africa and has distinctive chocolate notes in its flavour. The package is made from metallized film. The products belong to the mid-price segment. The team of Fabula Branding was asked to develop the whole trademark, including a name, logo, and package design.
Decision
The name TerraСotta sounds harmoniously and has a smooth ‘aftertaste’. It is also associated with a colour that fits perfectly in the warm earthy palette of coffee shades.
The design concept is based on a pattern that represents stylized layers of soil, thus playing both around the name (‘terra’ means earth in Latin) and the visual image of coffee plantations. A picturesque and complex background is balanced by a neat information block. The pattern is branded with the name of the trademark presented in the same style as the logo. The package has a metallization effect.
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