F&F

Stylish European design aimed at a young audience.
Brief

Comprehensive design work for a line of juices.


F&F
F&F
F&F
F&F
Decision

Fabula Branding has carried out a comprehensive design work for a line of juices by Babushkina Krynka OAO. The results produced an English-based acronym F&F (which stands for Fresh & Friendly) and an appetizing, bright design, where both components express an appreciation of freshness, friendly communication, and positivity. The packaging distinguishes itself on the shelf by a contrasting brand zone, a large font logo and an unconventional approach to a display of various flavors (for each SKU, a separate character has been developed with his/her appearance predicting and/or resembling a type of flavor).