CooKing
Name associates the product with the cooking process. Black color gives the design a status, lime - modernity.
Brief
Brand development of cheese for the horeca segment
Decision
Fabula Branding undertook a comprehensive development (naming, logo,packaging design) of TM CooKing cheeses, a division of HORECA, for Turov dairy plant. This cheese is widely used in cafes, restaurants, fast food chains, as well as in production of semi-finished products (pizza, ravioli, etc.), which are later sold in a retail business.
The product design reflects an idea that the product was created by experts for professionals. The black color gives the packaging luxury status, while green color delivers modern feel.
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