1M
Updating the visual image of the Belarusian holding "Pervy Molochny": redesign of the logo and corporate identity.
Brief
"Pervy Molochny" is one of the largest enterprises in Belarus. Today it is a holding company that is the leader in its market segment and is constantly working to improve its assortment portfolio.
Decision
In the process of logo redesign Fabula Branding specialists abandoned the elements that visually overloaded the solution. Also by transforming the design "1 Milk" into "1M" the possibility of using the graphic part separately from the font part was ensured.
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